Times are changing, trends are changing even faster, but so is the consumer. Gen Z is at the centre of that change, and every marketing expert needs to ‘clock it’ in order not to be left behind.

Ever wondered why brands try to find new ways to reach their audience even with decades of marketing tactics already in place? It’s because the old playbook doesn’t work the same way anymore. Different generations bring a new lens to marketing, but Gen Z isn’t just influencing a shift, they’re driving it. Brands can’t afford to rely entirely on what worked five years ago; they must evolve to meet a generation that rewrites the rules as fast as they engage with content.